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Chemistry Assignment

chemistry assignment代寫

Introduction (5-10mins): Begin the agenda today talking to the chemistry assignment代寫 about what Anne and Huan discussed last week in tutorial and talk to the chemistry assignment代寫 about which area we think we should target and determine which the best for our assignment is e.g. the explorer or the wealthier/family groups.
Visual Identify and Destination Branding Development:
Destinations & Consumers: To bring in visitors to Dubai destination and consumer marketing is a big key factor. Marketing the destination is all about capturing the attention of the public especially consumers who are looking to book a holiday for a certain reason. Consumers are looking at destinations that they believe are going to offer them a holiday they will remember and enjoy, with high social/cultural capital value e.g. travel a lifestyle indicator. 
Example is the holiday brochures of Dubai what is already being marketed to consumers of Dubai as a destination.
Defining destination(s):  “Destinations are places that attract visitors for a temporary stay, and range from continents to countries to states and provinces to cities to villages to purpose built resort areas.” (Pike 2004: 11)
Two types of destinations: 
Primary: A primary destination is the intended goal of the tourist’s journey
Dubai as a Primary Destination: Dubai ‘pulls’ in tourism as it has a seemingly endless variety of unique vacation opportunities.  Dubai has rare sights to see the following listed are rare opportunities for tourists to do which are completely different to their competition in the tourism market.
desert safaris
 dune driving
exploring wadis (dry river beds) in four-wheel-drive vehicles
 sand-skiing
 moonlit Arabian desert barbecues, complete with traditional entertainment;
camel racing, horse racing and falconry
cruises in wooden dhow on Dubai Creek or into the Gulf
 exploration of the old city souks (markets) 
(Street directory)
Dubai has the pull factors that a primary destination has to offer:
Natural: the desert sand around the built up city and the summer heat all year round 
Built: the major shopping centres, high rise hotels
Cultural: the interesting factors of Dubai culture and how religion and beliefs are put forward in 21st century 
 
Secondary: A secondary destination is a place in a transit region where the tourist stops on their way to or from the primary destination
Dubai as a Secondary Destination: Until recently in the late 2000’s Dubai has always been a stopover to European countries or to the Asian pacific. Dubai airport is of great quality as many tourists go through those doors represents Dubai as high class and gives consumers on holidays something to think about in there next holiday. Airports are a key for marketing a destination or place, if a stopover for tourists 
 
Destination Image v Place Image: The images the location presents are another important factor to the branding of the destination or place. As you are marketing Dubai as a holiday destination you are trying to push the Positives and the interesting factors that you have on your SWOT analysis not the negative ones that the world see’s on the news and through the media. Destination images bring in tourists as they are more glorified to tourists Dubai is a perfect holiday this is because of the marketing completed around the location. Place imagery is based on the historical, physical, social, cultural, political, legal and economic characteristics of the place (Tasci  2011)
 

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