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History Assignment

history assignment代寫

Destination and history assignment代寫 How marketing in the past has been conducted in regards to Dubai 
Perception of current campaigns modern, affluent history assignment代寫, many attractions.
Noticed that Dubai’s tourism websites are linked to government sites, unlike other destinations (who are linked to independent) and provides extensive detail in regards to cultural differences and safety. All members reviewed and discussed brochures that Clair provided to form a basis.
2.Types of Destinations Primary: Pull factors 
Natural- desert safaris, moonlit Arabian dessert parties, sand skiing, exploration of souks. 
Built- High rises and shopping centres
Culture- religion and beliefs
Current campaigns are trying to pull history assignment代寫 and transform into a primary opposed to past identification as a secondary destination
Dubai is shifting to primary (drawn from government tourism initiative and high tourism numbers)
Secondary destination in past as a stopover to access European countries. 
Heavy airport promotion and quality facilities to lure tourists back in there next holiday. Link to SWOT- added newly discussed information to Opportunities (transition from secondary to primary)
3.Destination Image Image- ancient and modern structures, natural land scape, special events and activities (Dubai calendar- special events every month), Unique attraction the Emirate’s mall ski village (outside humid dessert temperature, walk inside into snow). Discussion on potential area’s to focus which could be appealing towards families (as target market)
4.Destination Branding Unique (links with above), what are appropriate factors to brand Dubai appropriately to target market of Australian families.
Elements- colours purple, red, green blue, dominantly gold.
Brand equity: expresses quality and significant awareness (but high competition from other destinations etc Thailand as family holiday destination) Analysed past slogans 
 
Members should conduct further research to express loyalty and value (important of target market)
5.Brand Challenges Trouble with linkages to Arab countries and negative media on war and terrorism (Dubai because of its location, individuals link countries and issues together)
Campaign in different light, less locals, more images and some tourists (promoting family friendly)
Discussion of past slogans “Hello tomorrow” and looked at past and current logo’s. (emphasised the partnership with Dubai and Emirates airlines)
6.Images Reveal how the destination is advertising its Pull factors in attempt to further increase tourism, looked at images that are associated with Dubai on the internet and creating awareness and current brand equity.
7. Discussion Other idea’s to make Dubai a primary destination and possible push factors to sell Dubai 
Target market (Typical Australian families, 2 kids (14+ ages)
Logo possibilities (colours- purple, red, dessert images etc). All members to come up with an appropriate logo or slogan for next week applicable to target market. 
 

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