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IT assignment

IT MBA563 website project 代寫

 

MBA 563 MARKETING TECHNOLOGY

 

WEB SITE PROJECT (INDIVIDUAL ASSIGNMENT)

 
This assignment will be submitted in two parts. Part 1 will consist of written website planning and design documentation for a small website with content on a topic related to internet marketing. Part 2 will consist of the development and production of the website itself using WordPress.
 
Marks are allocated as follows:
 
Part 1 – Website planning document and website content 35% Monday, November 10th at 4:30pm(via email)
Part 2 – Website production using WordPress 15% Monday, November 10th at 4:30pm (via email)

Total

50%  
 
 
READ THIS FIRST!
 
ASSIGNMENT OVERVIEW: Website purpose
 
Your task is to plan and build a small website for a consultant (you!) who specializes in an aspect of internet marketing.The first thing you should do is select one of the topics that we cover in the course as your area of specialization. Use the required readings for your chosen topic on the course website as your starting point.
 
The website that you plan and build must consist of 6 HTML pages with:
·         a home page
·         an "about us" page
·         a "contact us" page that includes a form
·         3 pages of content relating to your chosen area of specialization. Each of these pages must have at least 400 words of text andMUST include references to your sources.
·         At least one embedded video on one of the pages.
 
ASSIGNMENT PART 1 – WEBSITE PLANNING DOCUMENTATION AND CONTENT
 

our objective for this part of the assignment is to produce a set of planning and design documents that will be used to guide the actual production of your website. Create your plan before you begin work on your web site.

PLAN STRUCTURE (please follow this numbering for your planning document)

 
 

SECTION 1: Goals and target audience

 
  1. A very brief description of the business for which you are creating the website (where it is located, what it does, how long in business etc). ( You will be describing your own fictional business)
 
  1. A list of at least 10goals for the siteand the web site metrics that you will use to measure each goal.Use the following table format:
 
Goal statement Data points to measure(計數器) Target對象 Time frame
       
       
       
       
       
       
       
 
 
Note: The site must be designed so that these goals can be met.
 
  1. A description of the target audience(s) for the site (demographics and psychographics)
 
  1. The domain name(域名) and top level domain(s) that you would choose for your site. These MUST be available on the date that you choose them. Include a screen shot as evidence that the domains were available. Explain what the most important factors were that you took into account in selecting this name and top level domain(s).域名解釋得有截圖!
 
 

SECTION 2: Information architecture, page layout etc

 

 
1.       A site map for the site showing how the pages will link together (see sample provided on course website).
 
2.       “Wireframes” or diagrams of each of the six pages that will be in your website, (these can be produced in Microsoft Word, or a diagramming program of your choice). These will act as the blueprints from which you will build your site. (See sample provided on course website )
 
Each diagram should show:
 
a.        The layout (columns, sidebar etc) for each of the 6 pages in your site.  (Use your chosen WordPress Theme Options to find this information).
 
b.      The position of the navigation menu(for your chosen WordPress Theme), and the content of the navigation labels (in WordPress, the labels will be the same as the "page titles").
 
c.       The headings (these will also be the WordPress "page titles") and subheadings for different areas of the pages.
 
d.      The positioning of the textual contents of each area of the pages and an indication of what the text will be about in each area (do not include the actual text itself in your plan wireframes – it should be included in Section 5 of your plan).
 
e.      The location, size, name, and URL of at least one video that will be embedded in a content page (the video must provide appropriate content for that page).
 
f.        The position of each image on the page, the filename, the image size (width and height) in pixels, and a description of what the image shows (this will be the same as the contents of the alt tag).  Each page must include at least one image (in addition to banner images).
 
g.       One of the six pages (probably the Contact Us page)must include a form so that you can collect information from your visitors. Include the text that will be on the page that explains what the form is for, show the different form elements (text boxes, radio buttons etc) that you will use (you must include at least 3 different types),  and the labels and hints that you will use for your form. (When you build your site you will use Google Docs to create the form, then embed it into your WordPress page).
 

SECTION 3: Design “Look and feel” and usability

 
1.       Details of the site concept (what “image” will the site portray to its target audience?)
 
2.       The name, and a screenshot of the WordPress theme preview that you have chosen. Explain the reasons you chose that particular theme.要有截屏!
 
3.       Screenshots (not printouts) of the home page from 2 sites from a similar consulting business that you feel represent good web design. Explain why these are effective web sites.要有截屏!
 
 
SECTION 4: Site content - images, video, search engine optimization
 
  1. Image information.
Include information about all of your images in a 5-column table. In the first column list the filename and extension of the image, in the second column indicate its width and height in pixels, in the third column indicate which page it will be on, and in the fourth column write a description of what the image shows (the same wording as you will use for the image alt tag in WordPress). The final column should include a link to the source of the image (if you hold the copyright to the image yourself, or have permission to use the image, then this is not necessary).

 
Filename & extension(圖片名字) Width x Height (pixels)像素 Title of page in site Image description圖片描述 Image source (link)圖片鏈接
         
         
 
  1. Video information
Include information about your video(s) in a 4-column table as follows:
Title and author of video Width x Height (pixels)視頻大小 Title of page in site Video source (link)
       
       
 
 
  1. Search engine optimization
Include information about your SEO "keywords/phrases" in a two column table. In the first column list the title of the page and in the second column write the keywords / phrases that the page is optimized for. You must do this for each page in your site. Think about what people might type into a search engine to find a page with that type of content - those are your keywords / phrases. You will include these keywords / phrases in headings, subheadings, and in the text itself when you write your page copy.
下面表格式網址的頁面信息
 
Title of page in site Keywords / phrases(頁面關鍵字搜索)
Home      
About us  
Meet Our team  
services   
Make an appointment    
Contact us  
 
 
SECTION 5: Site content – text and references
 

  1. Text for the three internet marketing "content" pages:
Each of the three specialist"content" pages must have at least 400 words of text on your chosen internet marketing topic . The purpose of these three pages is for the consultant to demonstrate his or her knowledge of the chosen specialist topic. You will need to do some research into the topic, using both class readings from the course website and your own research.The text MUST be in your own words and MUST be fully and correctly referenced.
 
Your PLAN must include correctly formatted in-text references and a bibliography for each section. When you put this material on your web site the WEB PAGES must be referenced by the use of direct embedded text links to your sources (see WordpressInstuctionsslides of course website for example)
 
 
2.       Text for the Home page, the About Us page and the Contact Us page.
 There is no need to include the full text for these pages in your plan, although of course you will include it in your web site.
 
 

 

ASSIGNMENT PART 2 – WEBSITE PRODUCTION
 
Part 2of the assignment will consist of the development and production of the website itself using WordPress. The website must include all the elements shown in your plan, as indicated above.
 
 

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