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HK2011- Buyer Behaviour Group Assignment代寫

DETAILED INFORMATION ON SUBJECT ASSESSMENTS
Item Due date Weighting Length
Assessment 1: Group Assignment (4 to 5)
Please refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects:
  • Internal Influences on Consumers
  • External Influences on Consumers
  • Market segmentation
  • Product Positioning
  • Pricing
  • Distribution
  • Promotion.
 
Marking Criteria:
•    Introduction
•    Internal and External Influences on consumers
•    Selection of the target Market
•    Determination of product positioning
•    Structuring the elements of Marketing Mix
•    Report format, referencing and presentation
Week 8 30% 2500 words
 
 

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