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Innovation and Entrepreneurship 作業代寫

 
Postgraduate
Module Study Guide
2013
Innovation and Entrepreneurship
 
20 credits
 
Innovation and Entrepreneurship
Contents
1.    Aims                                                3
2.    Module information                                      3
3.    Learning outcomes                                    3
4.    Learning materials and suggested text             4
5.    Guide to Learning Sessions                           6
6.    Assessment and Submission guideline              8
7.    Guidelines on Harvard Referencing system            10
8.    Assessment and Attendance policies                       11
 
 
 
 

  1. Aim
The aim is to develop business planning skills, develop the knowledge and skills required to create a culture of continuous improvement, manage change for improvement within an organisation and developing creativity.
 
  1. Learning Outcomes
Learning Outcomes Assessment Criteria
1. Be able to create a culture of continuous improvement 1.1 Critically analyse features of organisations that encourage and allow continuous improvement and manage change.
1.2 Evaluate leadership and management styles that facilitate continuous improvement and manage change.
1.3 Critically analyse and evaluate features of the learning organisation.
1.4 Investigate approaches to introduce and embed change within an organisation.
2. Understand factors that determine market potential and creativity 2.1 Critically analyse market conditions that impact on setting up an innovative business venture.
2.2 Evaluate gaps in the market for potential products and creative ideas.
2.3 Critically analyse target markets for an innovative business venture.
3. Be able to develop a business case 3.1 Develop the mission, vision, aims and objectives of the business
3.2 Critically analyse external factors to justify need for your business product
3.3 Propose business structures and systems that will deliver business aims and objectives
3.4 Analyse and evaluate business planning forecasts based on targets
3.5 Investigate business responses if targets not met
4. Be able to pitch a business proposal 4.1 Pitch for funding for a business proposal
4.2 Present documentation to support your creative business idea
 
 
Understand factors that determine market potential and creativity
 
You will learn….
Market conditions
• PEST (Political, Economic, Social/Ethical, Technical)
• Competitor analysis e.g. characteristics and strategies of the competition
• estimating the market size
• Gaps
• For the new products or services
• Emerging trends e.g. due to aging population, as a result of new technology
• Changing requirements
 
Target markets
• Socioeconomic
• Age
• Gender
• Occupation
• Sources of finance
• Special factors
• Personality indicators
• Geographical
 
Be able to develop a business case
 
You will learn….
 
Develop vision/aims and objectives (in relation to….)
• Market conditions
• Target market
• Market gaps
 
External factors
• PEST (political, economic, social, technological)
• Gap analysis
• Market conditions
 
Specify
The product e.g. details, dimensions, purpose, longevity, target market, international or national market, pricing, distribution and marketing
 
Business structures and systems
• Organisational structure
• Resource management systems
• Communication and customer service
• Technology requirements/systems
 
Forecasts
• Financial forecasts
• Physical forecasts
• Sales forecasts
• Short and longer term
 
Business responses
• Use of contingency funds
• Closure
• Insolvency and bankruptcy
• New markets
• More funding
 
Be able to pitch a business proposal
 
You will learn….
Pitch for a creative business idea
• Present persuasive case
• Provide supporting documentation
 
Present documentation
• Vision and aims
• Needs and target market
• Business systems
• Forecasts
 
 
4. Learning materials and suggested text
 
Essential text
Barringer, B.R. and Ireland, R.D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rded. New Jersey: Pearson International
Slack, N., Chambers, S. and Johnston, R. (2010) Operations Management, 6thedn, Harlow, FT Prentice Hall
 Innovation and Entrepreneurship  作業代寫
Other Recommendations
Burns P (2011) Entrepreneurship and Small Business, 3rd ed. London: Palgrave.
Carter, S & Jones-Evans, D (2006) Enterprise and Small Business, 2nd ed. London: Prentice Hall (Available through Dawsonera)
Deakins, D. and Freel, M. (2003) Entrepreneurship and Small Firms, 3rd ed. Maidenhead: McGraw Hill Education
Morris, M. (2008) Starting a Successful Business, 6th ed. London: Kogan Page (Available through Dawsonera)
Stokes, D. & Wilson, N. (2010) Small Business Management and Entrepreneurship.6th ed.Andover: Cengage Learning.
Stokes, D., Wilson, N. & Mador, M. (2010) Entrepreneurship. Singapore: Cengage Learning.
Storey, D. J. & Greene, F. J. (2010) Small Business and Entrepreneurship. Harlow: Pearson Education.
Stutely, R. (2007) The definitivebusinessplan : the fast-track to intelligent businessplanning for executives and entrepreneurs, 2nd ed. London, Prentice Hall (Available through Dawsonera)
Slack, N., Chambers, S. and Johnston, R. (2010) Operations Management, 6thedn, Harlow, FT Prentice Hall
           Barrow P., The Best Laid Plans : How to write them, how to pitch them, Virgin Business Guides
          Finch B., (2010), How to write a Business Plan, Third edition,  Creating Success Stories
          Harrison A., (2003), Cases in Operations Management 3rd Edition, Prentice Hall
          Naylor J., (2002), Introduction to Operations Management 2nd Edition, Prentice Hall
          Slack N., (2003), Operations Management, Prentice Hall
Stutely R., (2006), The definitive Business Plan: The Fast track to intelligent Business Planning for Executives and Entrepreneurs, Sunday Times Series
 
Other learning materials
This module will be delivered with the use of various case studies and class activities to supplement the delivery of the module. Materials will be provided in the lectures and seminars.
Newspapers and magazines
 
·         The Economist weekly,
·         The Guardian Media Section-Monday
·         The FT,
·         The Independent,
·         BBC news, http://www.bbc.co.uk/news/
 
Journals and databases
 
There are some particularly useful journals and databases available in the       
       British Library, including
 
·         Journal of Innovation and Entrepreneurship,
·         Journal of World Business
·         International Journal of Innovation Management
·         Journal of International Management
·         Global Strategy Journal,
·         Wall Street Journal
·      EBSCO Research Host - Business Source Premier,
EBSCO Electronic Journal Service,
·      Emerald Insight,
 
The British Library is open and free for all public and has a rich collection of literatures in all fields for learning and research. The college library facility is currently under development, but students are strongly suggested to take advantage of the college’s location and short distance to the British Library in the support of the learning. 
 
Internet
You can also find much useful information of Innovation and entrepreneurship in which you are interested on the Internet. Students are suggested to carefully consider and only use reliable and peer-reviewed sources for their study of this module. 
 
 
5.
Overview of Lecture and Seminar Programme
Week  Lecture Area (Topic) Reading Assessment
Week 1
 
(w/c 15/07/13)
  • 1.1 Critically analyse features of organisations that encourage and allow continuous improvement and manage change.
  • 1.2 Evaluate leadership and management styles that facilitate continuous improvement and manage change.
  • 1.3 Critically analyse and evaluate features of the learning organisation.
  • 1.4 Investigate approaches to introduce and embed change within an organisation.
  • Tutorial activity based on concepts focused upon above.
·         Module Study Guide
·         Barringer, B.R. and Ireland, R.D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rd ed. New Jersey: Pearson International. Chapters 1, 7, 9,
 
A selection of methods (formative) selected including Q&A, discussion, feedback,presentations, discussions, class discussions, case studies
Week 2
 
(w/c 22/07/13)
·         2.1 Critically analyse market conditions that impact on setting up an innovative business venture.
·         2.2 Evaluate gaps in the market for potential products and creative ideas.
·         2.3 Critically analyse target markets for an innovative business venture.
·         Tutorial activity based on concepts focused upon above.
 
·         Barringer, B.R. and Ireland, R.D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rd ed. New Jersey: Pearson International. Chapters 2, 11
 
 
 
A selection of methods (formative) selected including Q&A, discussion, feedback,presentations, discussions, class discussions, case studies
Week 3
 
(w/c 29/07/13)
·         3.1 Develop the mission of the business
·         3.2 Critically analyse external factors to justify need for your business product
·         3.3 Propose business structures and systems that will deliver business mission
·         3.4 Analyse business planning forecasts based on targets
·         3.5 Investigate business responses if targets are not met
·         Tutorial activity based on concepts focused upon above.
 
·         Barringer, B.R. and Ireland, R.D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rd ed. New Jersey: Pearson International. Chapters 5, 8,
 
 
 
A selection of methods (formative) selected including Q&A, discussion, feedback,presentations, discussions, class discussions, case studies
 
Week4
 
(w/c 05/08/13)
·         4.1 Pitch for funding for a business proposal
·         4.2 Present documentation to support your creative business idea
·         Tutorial activity based on concepts focused upon above
 
·         Barringer, B.R. and Ireland, R.D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rd ed. New Jersey: Pearson International.
·         Chapters 4, 6, 10
 
A selection of methods (formative) selected including Q&A, discussion, feedback,presentations, discussions, class discussions, case studies
 
Week 5
(w/c 12/08/13)
·         Tutorial activity based on concepts focused upon above from weeks 1 - 4.
 
·         Barringer, B.R. and Ireland, R.D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rd ed. New Jersey: Pearson International.
·         Chapters - various
A selection of methods (formative) selected including Q&A, discussion, feedback,presentations, discussions, class discussions, case studies
Week 6
(w/c 19/08/13)
Assessment Week – Student Presentations
(Friday 23rd August 2013, 1:30 – 4:30).
 
Student Assignments
To be submitted by Thursday 22nd August 2013, 4pm.
   
 
Assessment and Submission guideline
 
To successfully complete this module, you need to complete a 2,000 word scenario-based business planning report and a 10 minute presentation (including briefing paper)
Assessment Deadline
Scenario-based Business Planning Report - Innovation and Entrepreneurship, Level 7.
 
Pitching the Proposal - Presentation
 
 
 
Thursday 22nd August, 2013, 4pm.
 
 
Friday 23rd August, 2013, between 1:30 – 4:30 
 
 
7. Guidelines on Harvard Referencing system
 
All students will use the Harvard System of referencing. References are indicated in the text as either:
 
Recent work (Smith 1970) has indicated that .....
or
Recently Smith (1970) has found that .....
 
Where a direct quotation is used, it should be placed in double quotation marks and the page number should be noted:
 
“Marketing orientation is a multidimensional construct” (Smith 1970 p 17).
All such references should then be listed in alphabetical order at the end of the paper in accordance with the following conventions:
Book (the page number should be noted e.g. (Smith 1970 pg. 17). All such references should then be listed in alphabetical order at the end of the paper in accordance with the following conventions:
1. Books
surname, forename and/or initials, (year of publication), title, place of publication: publisher, e.g. Baker, Michael J. and Hart, Susan J. (1989), Marketing and Competitive Success, Hemel Hempstead: Philip Allen.
2.Journal Articles
surname, forename and/or initials, (year) “title”, journal name, volume, issue, pages, e.g. O’Malley, L. and Tynan, C. (1999), “The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation”, Journal of Marketing Management, Vol. 15, No. 7, pp. 587-602.
3.Contributions in books, proceedings, etc.
surname, forename and/or initials, (year), “title”, ‘In:’, editor’s surname and/or initials, book title, place of publication: publisher, pages, e.g. Doyle, Peter (1990), “Managing the Marketing Mix”. In: Baker, Michael J, ed., The Marketing Book 2nd Edition, London: Heinemann Ltd., pp. 227-267.
4.Websites / Online resources.
Author/Editor surname, forename and/or initials, (year), “title”[online], place of publication: publisher. Available at: URL, [accessed date] e.g. Baker, Michael J. (1998), “Individual Branding”, Westburn Dictionary of Marketing [online], Helensburgh: Westburn Publishers Ltd. Available at: http://www.westburn.co.uk/tmd/searchDetails.cfm?PageNum_Record=180 [Accessed 14th February 2006].
Innovation and Entrepreneurship – Assessment
Weighting Information
This coursework represents 80% of the total marks available for this module
The presentation represents 20% of the total marks available for this module
 
Scenario-based Report – The Electronics Store – business planning report and presentation    

You have recently taken on the role of Innovation Manager in a (hypothetical) organisation named ‘The Electronics Store’ which needs some innovation and inspiration to initially help the company to compete and survive in the short-term and hopefully grow in the long-term. This organisation operates as a domestic company in the south of England with just three stores in London, Canterbury (Kent), and Birmingham (West Midlands). The organisation has decided to introduce the concept of continuous organisational improvement and you have been asked to lead this development into expanding upon the current product range which The Electronics Store offer. Before embarking on this work you decide that it is necessary for you to complete some detailed thinking in a number of key areas. In order to do this you have initially being requested to write a business planning report which addresses the key areas that you will be faced with and how you intend to overcome them in order to make the innovative idea become manifest for The Electronics Store.
You have also been requested to carry out a presentation for your manager. You will need to do a briefing paper to support your presentation. This will need to be handed to the manager at the time of presenting.
Report Tasks
(a)  Analyse the ways in which your new innovative concept can create a culture of continuous improvement at The Electronics Store
 
(b)  Analyse the factors that determine market potential and creativity and how these factors will impact upon the new innovative concept at The Electronics Store
 
(c)  Develop an appropriate and feasible business case for the new innovative concept at The Electronics Store
(d)  You will also need to do a short presentation to pitch your new innovative proposal appropriately to your manager. Please note that these presentations will take place on Friday 23rdAugust 2013.
 
Report Sections
 
Assessment criteria covered Marks available  for the section of the report
Introduction    
Analyse the ways in which your new innovative concept can create a culture of continuous improvement at The Electronics Store
Response should be applied to the scenario and include:
Analysis of the features of organisations that encourage and allow continuous improvement and manage change (1.1)
 
Evaluation of leadership and management styles that facilitate continuous improvement and manage change (1.2)
 
Analysis of the learning organisation (1.3)
 
Discussion of the approaches to introduce and embed change within an organisation (1.4)
1.1, 1.2, 1.3, 1.4 20
Analyse the factors that determine market potential and creativity and how these factors will impact upon the new innovative concept at The Electronics Store
Response should be applied to the scenario and include:
Analysis of market conditions that impact on setting up an innovative business venture (2.1)
 
Evaluation of gaps in the market for potential products and creative ideas (2.2)
 
Critically analysis of target markets for an innovative business venture (2.3)
2.1, 2.2, 2.3 20
Develop an appropriate and feasible business case for the new innovative concept at The Electronics Store
Response should be applied to the scenario and include:
 
Develop the mission of the business (3.1)
 
Critical analysis of external factors to justify need for your business product (3.2)
 
Proposal of business structures and systems that will deliver business mission (3.3)
 
Analysis of business planning forecasts based on targets (3.4)
 
Discussion of business responses if targets are not met (3.5)
3.1,3.2, 3.3, 3.4, 3.5 25
Conclusion   5
Referencing, bibliography   5
Overall presentation and  structure   5
Innovation and Entrepreneurship  作業代寫 
 
Ensure that you keep an electronic copy of your assignment using an appropriate device such as a USB flash drive, external hard drive, data disc, etc). Keep all copies of your assignments throughout your programme of study.
LAST date and time for handing in coursework is Thurday 22nd August, 2013, 4pm.  Hand it in sooner to avoid missing the deadline.
LAST date and time for doing the presentation is Friday 23rdAugust, 2013, 1:30 – 4:30.
Late submission / second attempt submission date Friday 4th October 2013.
Late submissions or work which requires a second attempt will be capped at the pass grade of 40% (in the case that the late or re-submitted work is successful). Work which needs to be resubmitted must be re-submitted no later than the ‘late submission / second attempt submission date’detailed above. Failure to submit assessment work by this date will lead to an academic meeting between the tutor, Academic Principle and student. The outcome may also lead to the unsuccessful completion of the programme overall.
Plagiarism (copying another student’s work or using published or unpublished work without acknowledging the source), will result in the award of an ‘F’ grade.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Hypothetical Organisation – The Electronics Store – Useful additional details
 
 
·         Operates in three locations (one store in each location)
 
·         Each store currently employs between 8 – 10 staff
 
·         Each store has excessive warehouse space and the appropriate amount of space could be designed used to expand upon the ‘sales areas’ for the innovative concept
 
·         Examples of current products:
Innovation and Entrepreneurship  作業代寫
 

 
 
 

 

 
 

 
 
 

 
 
 

 
 

 
 
 

 
 

 
 
 
·         The white goods which the company want to start selling includes the examples below:
 
 
 

 
 

 
 
Innovation and Entrepreneurship  作業代寫
 
 
 
 
 
 
 
 
 
 
 
 

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