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MKTG203 Consumer Behaviour 代寫

The set questions are outlined in the presentation schedule contained in Appendix A.
Participation 10% - between week 2-12 inclusive
Each week you are required to type a minimum 1 page response to the set questions (ie. "Assessments
due for discussion"). Discussion of the solutions in class attracts 1% per tutorial for a total of 10 tutorials
to a maximum of 10%. In class you are required to verbally participate in class discussions by offering a
substantive contribution. Your class participation grade will be composed of the quality of your verbal
participation in class in response to the weekly assessed coursework topics and any other material
discussed in tutorials. Each week you will receive a score of 1% or 0% between weeks 2 and 12 inclusive.
Attending classes will substantially increase your understanding of the assigned readings and provide
you with insight into issues beyond those covered in the readings. It will also give you the opportunity
to actively participate in class discussions and obtain a better class participation grade. Note, however,
that your mere presence is not sufficient to earn points for class participation. The quantity and,
especially, the quality of your contributions to class discussions are also essential.
NB. If you miss one class in which verbal participation was assessed and if you meet the criteria for
"Disruption to studies", please apply. If approved, your class particpation and typed responses will be
assessed in an alternate week.
NB: Knowledge of the content in the set questions and knowledge gained from the class discussions
will assist with preparing for the exam.
Details of Assessment
Investigative essay 40%
Students are required to complete an individual essay during the course.
The essay topic is as follows:
“While marketers do their best to imbue brands with positive, motivating values and associations,
marketers do not decide a brand's ultimate meaning. Consumers do – and sometimes they find
relevance, purpose and significance that the brand's creators may not have seen or intended.
DISCUSS”. – Dorothy Fitch, global analyst, Millward Brown
Unit guide MKTG203 Consumer Behaviour
PREVIEW
https://iteach.mq.edu.au/unit_guides/29847/print_preview
4
This is an essay based on scholarly journal article research, theory and critical evaluation/synthesis (not
mere description). You must support your answer with a minimum of 6 journal articles (can be peer
reviewed or otherwise but must be from sources classified as Journals). The essays upper word limit is
2,500 words. There is no minimum word limit. The upper word limit is strict. NB. The word limit does not
include; title page/cover page, sub-headings, reference list (it does include in-text citations), appendix.
Notes:
• A minimum of 6 journal articles. Penalty of 20/100 marks applied if this criteria is not met.
• Full Harvard author-date referencing is required (in-text citations, and reference list).
• Exceeding the word limit will lead to a deduction of 10/100 marks.
• No extensions will be granted. Students who have not submitted the task prior to the
deadline will be awarded a mark of 0 for the task, except for cases in which an application for
special consideration is made and approved.
Your report must be submitted online VIA iLearn for MKTG203:
Submit softcopy to the plagiarism detection system ‘Turnitin’ VIA iLearn before the deadline on
Monday at the start of week 12 by 11:59pm
Please make sure that you are submitting to the correct dropbox.
Please note the following:
• Your soft copy must include a title Page with full official student name (last name in CAPITALS),
student ID number, tutors name, tutorial day, tutorial time and tutorial room number. It must
also include your reference list. Please name your file as follows: Surname_Tutor_Final
Essay.doc
• Essay should be formatted as follows; size 12 times new roman font, 1.5 line spacing, regular
margins, headings in capitals and bold, sub-headings in upper and lower case and bold italics.
• Essays will be marked electronically via GradeMark on Turnitin using iLearn, annotated with
comments from the marker and your grades will be available for viewing on the Grades link via
iLearn approximately 2-3 weeks after submission. An announcement will be made on iLearn
when assignments have been marked.

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