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VRIN Analysis 作業代寫

VRIN Analysis
In the resource-based view (RBV), sustainable competitive advantage has a close correlation with internal resources (Spanos and Liooukas, 2001). Under the guidance of RBV, VRIN framework was first introduced by Barney (1991) to analyze the value, rareness, inimitability and non-substitutability of the resources that a company has. This section will analyze the internal resources that Pearson Australia owns in order to get its sustainable competitive advantages in the education publishing market.
In the following chart, it analyzed the available resources of Pearson Australia that is valuable, rare, inimitable and non-substitutable to this company.
VRIN Analysis  作業代寫
Based on the above analysis, it is clear that the combinations of these different resources that have enabled Pearson Australia to gain its competitive advantages in a long term. The following chart presents these combinations. 
Brand effects

As the world’s largest education publishing company, Pearson Plc, the parent company of Pearson Australia, is famous around the world. With over 120-year experience in education publishing, its brand and global networks can be regarded as not only valuable but also rare resources for Pearson Australia. Besides, compared with stable environment provided by Pearson Plc, its main competitors McGraw Hill Australia may suffer from the effects of the sale of McGraw Education to the Apollo Global Management in 2012. Moreover, it has many networks in various organizations such as the Australia Publishers Association and these networks can also offer sustainable competitive advantage for Pearson (Buchanan, Simmons & Bickart, 1999). Furthermore, years’ experience in education publishing has made Pearson Australia inimitable and non-substitutable in its goal to educate people. After all, experiences and knowledge cannot be replaced. It is got through hard work and time.
Product development skills
VRIN Analysis  作業代寫
Pearson Australia has the competent employees loyal to it with their abilities to look forward to the future. These staff has always tried to make efforts to fulfill its customers’ needs. Its online study tools such as MyLab and Mastering are among the most popular on-line libraries for students, teachers and institutions. Compared with Gale Cengage Learning, the main digital products of Cengage Australia, MyLab and Mastering are more focused in certain disciplines, such as MyLab for business and humanities. While Gale is focused on an e-library that contains everything, MyLab and Mastering are designed to serve for the growing number of students in business, sciences and so on. In another word, the product development skills are valuable and rare for the profits they brought to the company. Besides, they are also inimitable and non-substitutable for its sensitive response to market change and customization for its customers (Noguchi, Kawano & Yamanaka, 2013). In summary, product development skills, especially high-tech skills and customization service within Pearson Australia have made it sustainable competitive advantage in the education business in Australia. 
Marketing skills
VRIN Analysis  作業代寫
In this customer-centered era, the company is supposed to have a thorough knowledge of the consumer behaviors and close interactions the industry. Pearson Australia has always been an active player in the education area within Australia and sensitive to every sign of market change. Based on its substantial researches on higher education, the book “Blue Skies” plays an important role in the future of higher education in Australia (Coiffait and Hill, 2012). It is obvious that Pearson has kept its pace with the current market and even led the whole market into a brighter future. The hard work behind these researches is not only valuable, rare, but also inimitable and non-substitutable.
Information achieving skills
VRIN Analysis  作業代寫
In order to get useful and instant messages, Pearson has always kept an eye on the policies and regulations in the education business. This information from the Australian government is valuable for its development and rare for its competitors to get. For example, in 2011, the Chief Executive Officer David Barnett joined the new advisory group as a consulting adviser in providing advice on transforming teaching and learning through technology. It is fully supported by the Gillard Government. In that group, Mr Barnett is the only person in the education publishing business to be elected into the digital advisory group. Therefore, close and frequent interactions with the government have been made and it makes Pearson more market targeted and even to think before the change of the market. In terms of this part, the advisory group has been an inimitable and non-substitutable resource for Pearson Australia. Besides, it also keeps an eye on the market change. For instance, it has noticed that the increasing numbers of international students from non-English speaking countries and has made efforts to cater to their special needs. Furthermore, close interactions with publishing organizations has made it more alert with regulations and rules in this industry and avoid ineffective or false moves in their strategies.
In conclusion, Pearson Australia has made efforts to gains these valuable, rare, inimitable and non-substitutable resources to gain sustainable competitive advantages. Every singe source is either valuable, rare or inimitable, non-substitutable. But a combination of these resources has endowed Pearson Australia the ability to achieve sustainable advantages in a long run.
VRIN Analysis  作業代寫
 

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