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Current Strategy of Pearson Australia 代寫

Current Strategy of Pearson Australia
MichaelE. Porter (1996) has pointed out that the generic strategy of the organization can be reduced to three kinds of internally consistent strategies- overall cost leadership, differentiation and market focus. As for Pearson Australia, the strategy they are adopting is the combination of differentiation and market focus, with cost sensitive. Meanwhile, there are five stages for an organization to develop its marketing strategy- intended, deliberate, emergent, realized and unrealized strategy (Mintzberg & Waters, 1985). And Pearson Australia is on the emergent stage, continuously creating new strategy to meet the changing demands.
Current Strategy of Pearson Australia   代寫
 
 

Target Scope Advantage
Low Cost Product Uniqueness
Broad
(Industry Wide)
Cost Leadership
Strategy
Differenciation
Strategy
Narrow
(Market Segment)
Focus Strategy
(Low cost)
Focus Strategy
(Differentiation with with cost sensitive)
 
And the current strategy of Pearson Australia will be analyzed through combining the external factors, having influence on the strategy decision, with internal resources, which could be used to respond to the changing environment. Meanwhile, such a response would be evaluated if it fits the external factors.
Differentiation
Technology
With sensitive response to the market, Pearson Australia has spent energies and expenses on the development of its technology capabilities and its online programs such as MyLab and Mastering. These online sources are more convenient, interactive and customized. 
The following chart gives a thorough analysis of the external and internal factors that elaborate the technological strategies of Pearson Australia.
External Factors Internal Resources Evaluation
The habit of book using are changing
The way people tend to purchase a book is different
 
convenient usage at anytime and anyplace
cooperating with third party providers offer various kinds of books online
integrating resources related to one topic can be displayed quickly without spending the time to search them
High
Higher expectations of its customers
Government’s support for the online programs in education
Interactivity is achieved through innovative technological ideas
Acting as a tutorial for the students
assignments and materials can be easily put online at anytime and anyplace for teachers
 
Moderate
Various demands of educational products of different customers
The institutions are inclined to cooperate with education companies to establish its own special on-line programs in order to attract more students
centered on customization of its digital products
custom-curriculum design for the customers
High
 
With the above presentation, it is obvious that the technology concentration of Person is mainly on the convenience, interactivity and customization of its online projects due to the changing demands of customers and other external circumstances.
Staff training
In Pearson Australia, the secrets of keeping abreast with times are not only about education publishing, but also the services it can provide to its customers. In the service area, it is highly related with its various staff training projects.
The following chart mainly deals with the training strategies in different department in Pearson Australia.
External Factors Internal Resources Evaluation
the transition from traditional publishing to digital solutions in the education publishing industry
more and more international and non-English speaking students in Australia
Training programs in a specific discipline
trained with some technological skills
training courses related to develop suitable products for different customers
High
The market is more customer-centered nowadays
more and more international and non-English speaking students in Australia
the number of students in higher education are soaring in recent years
analyze consumers’ behavior and deal with their needs
understand the needs and how to provide better service for various kind of students
High
Decrease in the profits that the company can make annually
The market share of online sales is potential and still low
Various kinds of schools have been involved in the sales of its products
Training courses focusing on communication skills with teachers and bookstores
giving guidance to the staff with how to deal with schools, universities and other different skills
Moderate
 Current Strategy of Pearson Australia   代寫
A conclusion can be achieved from the above analysis of the current strategies on staff training. With the changes in the traditional business area, their training projects have been adjusted for better development of the whole company. In each of the department in Pearson Australia, such as product developing department, marketing department and sales department, their training focuses have been evolved with the changing circumstances in the external environment. Products development and marketing for on-line programs, catering for various kinds of students, communication skills in dealing with different institutions are focused for a bright future for the whole company.
Cost Sensitive
Based on the differentiation strategy with constantly updating technology and high-capacity staff, Pearson Australia also pays attention to the cost control. Or in other words, the unique products or services attached with latest technology can not mean a high price for consumers.
External Factors Internal Resources Evaluation
Bargaining power of buyers:
Turning into borrow or purchase a cheaper
Second-hand book, rather than a new book.
Utilizing internal technology (e.g. online shops):
Providing more attractive price via cost control
Moderate
Bargaining power of suppliers:
Price of material affects cost
Utilizing integration:
Establishing its own paper-supply system
High
Socially, declined funding from the government:
With less allowance, higher pricing to cover the cost
Investments from its internal shareholders Mederate
Economically, decreased national income:
Decreased buying power, especially confronted with high price
Utilizing its internal marketing skills (e.g. advertising and discounts ):
 
Moderate
Threats of existent competitors:
Free online information or other cheaper productions
Utilizing its technology:
To cut the cost and achieve pricing advantage
Modrate
So far, Pearson Australia has established its own paper-supply system, adopting a strategy of integration, in order to reduce its producing cost. Generally speaking, the bargaining power of suppliers is low since the materials are adequate on the basis of good development of papermaking and paper printing. However, it can make a experienced industry more competitive to integrate the paper supply, better controlling the producing cost.  
Market focus
As a matter of fact, Pearson Australia is focusing its concentration on the education publishing, in comparison with other omnibus publishing companies like Macmillan. More precisely, Pearson Australia lays a lot of emphasis on one particular market (education publishing), one particular region (Australia) and certain particular products or services (printed textbooks, e-books and online programs).
External Factors Internal Resources Evaluation
Socially, various students’ skills and cultural backgrounds & their changing
behaviors and attitudes towards education  
Utilizing segmentation with its internal technology and high-capacity staff:
To provide various solutions to different groups
High
In order to achieve differentiation concentration, market segmentation is utilized by Pearson Australia through providing specially appointed products or services to each segment market, which consists of school, higher education and professional.
specifically, online reading of Pearson Australia offers a variety of personalized contents and services according to the different psychological characteristics, aesthetic preference and content preference of different age groups. For example, the Bug Club was established in 2010, which fully considered the psychological preference of those at 4 to 11. Due to the fact that those readers have a limited knowledge level, lack the self-control and are easy to distract their attention, the e-books and online programs available on this website focus on audio materials, along with dynamic expression, so as to attract children’s attention.
On the other hand, Spinebreakers, another online reading program, was explored for teenagers (13 to 18). It provides enough opportunities for them to get involved in self-display and interaction. It turns out that the Spinebreakers not only enables teenagers to freely express their own opinions, but also means a successful channel of book promotion. Compared to the Bug for the younger group, the Spinebreakers allows the senior group to make some adjustments to the end online and then to put the new end on this social network.
    Current Strategy of Pearson Australia   代寫
 

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