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management assignment

Event PEST and SWOT 代寫

 
Event description ?Lyn
mainly is a fashion show with music/F&B, attract 5,0000 young people/mid age(try to make a
local event),
Goal
cooperated with 50 fashion brand,according 25 small local brand, 25 fashion brand from Hong
Kong/Japan/America/Paris/Korea/London,etc..
for purpose to advertising brand culture,fashion knowledge,increasing GDP,increased brand
and store popularity,make up traveller,and have fun.
Objectives
● continued 3 days
● Chic­young Blood
● Name of event: TIMES SHOW
● including Brand shopping area/T­show area/(dance?)EDM area/F&B area/VIP
lounge (for people who buyed our VIP package) singing/dancing(pop star)
● Logo and web page created
● mission and task:we try to established a company which is like a image about brand
collection,promote both the fashion brands and our company through this event.
Marketing plan ?Celine
PEST and SWOT
Target market
:teenagers ?which area? ?ages ?how many?How many tourist in July? 
● Product:We don’t create product,basicly we sell the products from other brands.
● Place:Shanghai Exhibition center
● Price: normal ticket 198CNY, T­show 198CNY(limited),DJ ticket 98CNY. ?ALL­IN
package ??498 CNY. SUPERIOR VIP package 998 CNY.
● IMC:online present 
Media: ?Brittany
● Internet:facebook/wechat public account/micro blog/and our own website
● Magazine: what kind and explain
● TV and micro movies:national tv:CCTV link to target market calculated the cost
● advertising videos
Sponsor ?Lyn
●   ??Burger King
● Brand companies(divided to two types:Small local brand we charge for their booth,they
have to pay us rent cost in order to join the event. Big international brand we invited
them for free.Both of them,we take 20% for commission.)
● Hotel FB­­­buffet style
● Hotel(accommodation)
● staff agency
Support/Funds ?Ruby 
● (sold the space for them) 
● Main revenue source: Ticket , Sponsor , rent the place for the brand shop
HR Planning ?Brittany
● staff agency 
● Volunteers (from colleges)
● Full­time staff
● Part­time staff
Logistics ­­>(logistics company?) 場地最高人流量(查一下)?ruby and lynn
● Timeline of the event: 3 days (activities schedule: …….) 7,8月
● Ticketing (vip area,package) 
● Transportation(subway line7 to Jingan Si  station.BUS:20/24/37/921/2016
● Security 公司­(how many security we need ?what they do?)
● audio video
● Risk assessment 
● Close down 公司(which company?what they do?how much?)
● Evaluation
Guideline??: : 
Flag 
 

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